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Your Google Ads experience will differ slightly depending on whether you’re in Smart Mode or Expert Mode.
Smart Mode is the simplified version of Google Ads. It was designed to simplify the advertising experience, so businesses can drive real results and save time setting up and managing campaigns.
Every campaign in Smart Mode is a Smart campaign. Smart campaigns let advertisers choose their business goals and where they want to advertise, then Google uses machine learning to deliver real results tailored to those goals, like phone calls, actions on their website, and store visits, making it easy to reach more customers.
Most new Google Ads users will join Google Ads in Smart Mode.
Expert Mode offers the full range of Google Ads features and campaign types. While it gives advertisers more complete control over their bidding strategies, it also requires more complex management. This is why we recommend it for advanced marketers and advertisers.
Google Ads provide campaigns with a few standard goal types, as well as the ability to track leads (phone calls, form submissions, product purchases, etc.). With Google Smart Campaigns, your goals are limited to a small number of presets, which may or may not align with the goals you have set for your business.
By switching the mode it doesn't give you the professiomnal features of Expert Mode and that is why we recommend it for advanced marketers and advertisers.